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how to future-proof your content strategy
How to future-proof your content strategy for search engine marketing

What does Google’s recent update mean for your search engine marketing? This article will cover how your search engine marketing should be account for BERT. That is, Google’s recent update to improve natural language processing. Practises associated with search engine marketing have been at the forefront of digital marketing for some time. As we enter […]

Understanding user intent in content marketing – what is it and how it can help SEO

Thinking about your content marketing strategy? Ways to improve your SEO ranking? Well, if you’re committed to improving your ranking on search engines, you had better keep your content marketing search engine and Google-friendly.  Recent updates tell us that search results are trending towards being more user-centered. Your content strategy should reflect this. Since your […]

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