Opinions, research & articles

Let’s talk about structured data (aka schema markup)

Structured data? What’s that? Structured data, aka schema markup, plays an important role in helping search engines to provide adequate answers to users’ queries. We have to take a step back in order to answer the question “what is structured data”? Think about it… where do you normally turn to find answers to your questions? […]

Are keywords still important for SEO?

Yes, keywords are still extremely important for SEO and search engine rankings. That’s right, SEO keywords are still important to your Google ranking and performance on all search engines. That’s because search engines, like Google, are getting ‘smarter’ and in doing so, they’re updating their behaviour to mirror us humans. Therefore, search engines require better […]

What Does ‘SEO Ranking’ Mean For Your Website

‘Ranking’ is one of the most important terms to understand when it comes to SEO. In fact, most of the work done to improve a website’s SEO is to get a better ranking. Simply put, ‘SEO Ranking’ refers to a website’s position in the search engine results (sometimes referred to as SERP, Search Engine Results […]

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