Opinions, research & articles

The voice search trend & SEO

Voice technology is on the rise. According to Google, 27% of the global online population is already using voice search on mobile, and the global voice commerce is expected to be worth $40B by 2022. Or in other words – this rising technology may be the key for successful brands in the future.  In digital […]

how to future-proof your content strategy
How to future-proof your content strategy for search engine marketing

What does Google’s recent update mean for your search engine marketing? This article will cover how your search engine marketing should be account for BERT. That is, Google’s recent update to improve natural language processing. Practises associated with search engine marketing have been at the forefront of digital marketing for some time. As we enter […]

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