Opinions, research & articles

Weekly Roundup #14

Another week done and we’re happy to share some of the latest highlights on the digital marketing & SEO world with you.  Would you like this list delivered directly to your inbox? Just subscribe below 🙂 If an SEO agency does these things… Run!  Choosing a team of professionals to handle your company’s SEO is […]

If an SEO company makes you these SEO promises... run!
Fake SEO promises you should run from!

Some companies make SEO promises that sound too good to be true. That’s because they often are. Once you’ve decided to hire a team of professionals to handle your company’s SEO, it is important to choose that team wisely.  A respected and trusted SEO agency will focus on improving your business’ performance on search engines […]

Digital Marketing Weekly Roundup #13

Another week has come to an end. With it, more great content on how to succeed with search engines & digital marketing.  Sit back and enjoy some of the most interesting links we could find over the course of the week.  Would you like this list delivered directly to your inbox? Just subscribe below! Retargeting […]

Retargeting marketing 101

Retargeting marketing is important. Why? Well, it takes an average of 7 visits to make a purchase. Retargeting marketing is the first step towards attracting visitors that could be leads back to your site, nurturing them to help move them towards converting. In a simpler world, the customer journey would always be a short and […]

digital marketing roundup 12
Digital Marketing Weekly Roundup #12

Welcome to OGNO’s 12th roundup! As another week has come to an end and we’re pleased to report that it was a good one for content. Take a read of some of the best links on digital marketing, innovation & SEO from the last week. In case you’d like this list delivered directly to your […]

The curious case of nofollow links

Those new to Search Engine Optimization (SEO) might be wondering what the fuss around nofollow vs. follow links is all about. And that is a great question. Indeed there has been quite some discussion over the years on the topic of nofollow links’ impact on SEO and their importance for link building strategy. After all, […]

Weekly Roundup #11

Hello and welcome to our 11th weekly roundup! We are pleased to share this week’s digital marketing tips & tricks for you to enjoy as we head towards the weekend. If you’d like this delivered directly to your inbox, subscribe below! Digital Marketing News Search Engine Marketing: how SEO and SEA combine to maximize visibility […]

Search Engine Marketing: how SEO and SEA combine to maximize visibility

Search Engine Optimization (SEO) and Search Engine Advertising (SEA) are great by themselves, but the combination of both makes for a much stronger search engine marketing approach. As most of us know, SEO is not exactly “pay-to-play”. But this doesn’t mean it cannot benefit from Google Ads tools & strategies, and vice versa. Advertising with […]

Weekly Roundup #10

Thanks for clicking on our tenth weekly roundup!  As you might have noticed, you didn’t hear from us last week. There is a critical conversation taking place on the topic of racism, to which we extend our respect and support.  If you’re looking for ways to participate in the Black Lives Matter movement, educate yourselves […]

UX: Google’s latest ranking factor

UX is Google’s latest ranking factor In case you were waiting for a sign to invest in UX (user experience), this is it. Google just announced that UX is about to become an important ranking factor for all websites. Another way to think about this is, having an intuitive and user-friendly page design is about […]

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