Opinions, research & articles

Are keywords still important for SEO?

Yes, keywords are still extremely important for SEO and search engine rankings. That’s right, SEO keywords are still important to your Google ranking and performance on all search engines. That’s because search engines, like Google, are getting ‘smarter’ and in doing so, they’re updating their behaviour to mirror us humans. Therefore, search engines require better […]

Google SEO: tips to get startups started

In case you weren’t able to make OGNO SEO Expert Darwin Wiranda’s workshop last week at Startup Incubator Berlin, don’t worry – we’ve got you. Keep on scrolling to find introductory slides with SEO tips for startups! From SEO basics, a quick Google’s algorithm overview, ranking factors, introduction into black hat SEO practices, to SEO […]

Does Web Design Impact SEO?

Maybe what you’re really asking: does my web design impact SEO or in other words, my Google ranking? Well, if you’re reading this, you likely already have an idea of what the answer might be … it’s yes, definitely. As we’re well aware by now the elements that have an impact on your online visibility are […]

how to future-proof your content strategy
How to future-proof your content strategy for search engine marketing

What does Google’s recent update mean for your search engine marketing? This article will cover how your search engine marketing should be account for BERT. That is, Google’s recent update to improve natural language processing. Practises associated with search engine marketing have been at the forefront of digital marketing for some time. As we enter […]

Understanding user intent in content marketing – what is it and how it can help SEO

Thinking about your content marketing strategy? Ways to improve your SEO ranking? Well, if you’re committed to improving your ranking on search engines, you had better keep your content marketing search engine and Google-friendly.  Recent updates tell us that search results are trending towards being more user-centered. Your content strategy should reflect this. Since your […]

To Index, Or Not To Index…

Whether or not to ‘index’ your content is an important question, but first things first. What’s an index … ? An index is another name for the database of web pages used by a search engine. Imagine it like the table of contents in a book with each of your webpages being a chapter. If […]

Hi there!
Give us a heads up on what you are looking for.
You can select more than one.
Hi there!
A few more information and we are good to go!