Opinions, research & articles

To Index, Or Not To Index…

Whether or not to ‘index’ your content is an important question, but first things first. What’s an index … ? An index is another name for the database of web pages used by a search engine. Imagine it like the table of contents in a book with each of your webpages being a chapter. If […]

SEO Checklist
The SEO Checklist for Asking the RIGHT Questions

You’re busy, we get it! That’s why we put together an SEO Checklist of things you can easily look into to ensure that you’re working towards healthy SEO and a good search ranking. Are your Google Analytics set up properly? (or have you set up Google Analytics for your website?) This first step in our […]

Infographic: Hiring an SEO agency vs SEO expert

Should you hire an SEO agency for your business? Or maybe you’re looking to hire an SEO expert to add to the team. First of all, congratulations on expanding your marketing capacity! Growing your team is an exciting step to take. But we know that choosing the right way to do it can be a […]

What Does ‘SEO Ranking’ Mean For Your Website

‘Ranking’ is one of the most important terms to understand when it comes to SEO. In fact, most of the work done to improve a website’s SEO is to get a better ranking. Simply put, ‘SEO Ranking’ refers to a website’s position in the search engine results (sometimes referred to as SERP, Search Engine Results […]

reach more people
SEO and PPC, Better Together

It’s no longer a question of SEO or PPC … it’s SEO and PPC Search engine marketing (SEM) has come a long stretch. In 2014, Conductor reported organic search accounted for 64% of all site traffic. Paid traffic only generated 6% of traffic. Search Engine Optimization (SEO) and Pay-Pay-Click (PPC) advertising have moved closer in […]

what is seo
SEO: Super Easy Overall … not exactly

If you’ve been focusing your search on digital marketing, there’s a good chance you’ve heard the word SEO or Search Engine Optimization several times. There’s also a good chance that you’re asking yourself: what actually is SEO? Why are there millions of articles talking about it? And just how important is SEO for helping a […]

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