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SEO and PPC, Better Together

It’s no longer a question of SEO or PPC … it’s SEO and PPC Search engine marketing (SEM) has come a long stretch. In 2014, Conductor reported organic search accounted for 64% of all site traffic. Paid traffic only generated 6% of traffic. Search Engine Optimization (SEO) and Pay-Pay-Click (PPC) advertising have moved closer in […]

what is seo
SEO: Super Easy Overall … not exactly

If you’ve been focusing your search on digital marketing, there’s a good chance you’ve heard the word SEO or Search Engine Optimization several times. There’s also a good chance that you’re asking yourself: what actually is SEO? Why are there millions of articles talking about it? And just how important is SEO for helping a […]

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