You’re busy, we get it! That’s why we put together an SEO Checklist of things you can easily look into to ensure that you’re working towards healthy SEO and a good search ranking.
Are your Google Analytics set up properly? (or have you set up Google Analytics for your website?)
This first step in our SEO checklist is Google Analytics. While it may not improve your SEO directly, but it lets you track your progress, keywords and audience behavior, amongst other things. It’s a great place to start.
Are you using the right keywords?
Make sure you create a list of keywords based on one single topic of your webpage. These should be likely to be used in search queries by your target audience. Use keyword tools to verify how competitive your selected keywords will be and how likely they are to get clicks.
How relevant is your content? Does it leverage your Keywords?
These keywords should be used throughout your web content to clearly articulate your product or service offering. Any creative content that you can publish with these keywords is an added bonus. (PS: don’t force the usage of keywords (this practice is known as Keyword Stuffing) – keep in mind that your target audience wants to read something interesting and not a repetition.)
How are your images looking, technically speaking?
Make sure that all the images on your site are optimized. Large images can weigh down your site. Not to mention, images are a good opportunity for tagging. Before you opt down to a more advanced format such as WEBP or HEIC or AVIF, make sure that they have the browser and operative system support that you target. Some of the classic best universal image formats for websites are still JPEG and PNG.
Do you have enough links? Do they all lead somewhere good?
Where possible and serve navigation purposes, link to your own content! All links should lead to another page that helps readers to get more information on your side. Check for broken links, since broken links are the best way to kick people off your site in a huff.
How do your URLs read?
By this we mean that your URLs are relevant to the content on your page, plus it is something that caught the eyes of the audience on the search result page. Make sure it is presentable by keeping the ‘slugs’ short, descriptive and use keywords where possible. Double check that you haven’t created duplicate links too.
Does Your Page Pass the Page Load Speed Test?
Search engines can be rather impatient, so make sure your site isn’t being dinged for speed. Things like plugins and images that are too big can weigh down your site, impacting how quickly it loads. Test it using Google free tool: Page Speed Insight (https://developers.google.com/speed/pagespeed/insights/)
As per Google:
“In the future, Chrome may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users.”
Have you made your pages Indexable so google can find them?
Crawling, Spiders, Indexing, oh my! These might sound scary, but they’re really just terms to describe how the search engine discovers your site. They’re important to consider when your website is live. Index means that you are telling Google “hey, this page is worth to be one of a result on certain keywords. Please list it too”, but in reality you need to ask yourself a question “do ALL of my webpages worth to be listed on the search result page?”. If your answer is ‘yes, ALL of them have to be listed’, what do you think of your thank you page? 😉
How’s Your User Experience?
User Experience is about way more than a pretty site. Your site should be easily navigated by all visitors and make them want to stick around. Include a site architecture to help search engines understand the content and structure.
Have you taken advantage of all your Metadata opportunities?
There are many opportunities to optimize or increase your traffic from Metadata on your site, like in your titles, descriptions and images. All of these are chances to tell the search engines what you’re all about. Plus, it also gives you the possibility to find out which titles or sentences that will attract your target audience to click on your site.
That SEO Checklist should be enough to get you thinking properly. If you’d like to learn more or actively improve your SEO ranking, let us know. We’re here to help, shoot us an email at firstname.lastname@example.org or contact us here and one of our SEO experts will be in touch.