Opinions, research & articles

8 most common SEO mistakes to avoid

“What are the most common SEO mistakes?” is a pretty common question. We’re all writing content primarily for humans, but search engines come as a *very* close second. So, it is no secret that content writing and SEO go hand in hand. With this in mind, we’ll be taking a look at 8 common SEO […]

The voice search trend & SEO

Voice technology is on the rise. According to Google, 27% of the global online population is already using voice search on mobile, and the global voice commerce is expected to be worth $40B by 2022. Or in other words – this rising technology may be the key for successful brands in the future.  In digital […]

Get to Know Your Audience with Google Analytics

Google Analytics is a web analytics platform. It allows you to track and analyze the performance of your website and the behaviour of the visitors it receives. It’s a pretty big platform that might seem scary at first – but we promise it’s not.  If you want to improve your website, but aren’t sure where […]

Google SEO: tips to get startups started

In case you weren’t able to make OGNO SEO Expert Darwin Wiranda’s workshop last week at Startup Incubator Berlin, don’t worry – we’ve got you. Keep on scrolling to find introductory slides with SEO tips for startups! From SEO basics, a quick Google’s algorithm overview, ranking factors, introduction into black hat SEO practices, to SEO […]

Does Web Design Impact SEO?

Maybe what you’re really asking: does my web design impact SEO or in other words, my Google ranking? Well, if you’re reading this, you likely already have an idea of what the answer might be … it’s yes, definitely. As we’re well aware by now the elements that have an impact on your online visibility are […]

what is seo
SEO: Super Easy Overall … not exactly

If you’ve been focusing your search on digital marketing, there’s a good chance you’ve heard the word SEO or Search Engine Optimization several times. There’s also a good chance that you’re asking yourself: what actually is SEO? Why are there millions of articles talking about it? And just how important is SEO for helping a […]

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