Weekly Round Up #2
03 April 2020
Welcome to edition numero dos of OGNO’s weekly digital marketing round up!
We’re here to keep you up-to-date on the world of digital marketing by rounding up news on our favourite topics: digital marketing, search engines, business, startups, scaleups and innovation.
We hope you and your loved ones are staying safe in these crazy times! We’re all in this together!
Wishing you a great Friday & weekend,
COVID-19 is the time to build brand trust
The corona crisis has got online usage at its peak – and this might just be an opportunity to give your brand awareness an extra boost for long-term success. In this article we explain Brand Awareness & Domain Authority actually go hand in hand – and present you with 3 techniques on how to measure (and improve) your brand strength.
When you should (and shouldn’t) create long-form content
Not sure how long your content should be? Longer text does not always mean better. Check out this article for some great tips on how to figure out the best way to deliver information in the most effective & captivating way possible.
Desktop search is rising amid the work-from-home surge
The first step for knowing how to adapt to changes in consumer behavior is to stay aware of them. A couple of them mentioned in this article include the increase of desktop usage, longer customer journeys (there’s a growing importance of micro moments), and specific vertical insights.
$6.5 million to help fight coronavirus misinformation
Google’s latest action to support the fight against COVID-19 misinformation was to provide $6.5M to the cause. The goal is to support fact-checkers and nonprofit organizations; increase the access to data, scientists & facts checks; and provide insights to health authorities.
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