Weekly Round Up #5

digital marketing news

Thanks for clicking on Ogno’s Weekly Roundup. Here we share a curation of our favourite articles from the week. If you’d like this delivered directly to your inbox, subscribe to our newsletter.

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The Most Underrated Online Marketing Tactics You’re Probably Not Taking Seriously


It’s not news that the world of marketing is a big one. Once you understand your target audience there are a plethora of avenues you can take to connect with them. It can get pretty overwhelming actually. Hubspot has put together a list of some more tactics that may not be top of mind but have the potential to be incredibly effective. See any you might be interested in trying? 

SEO examples that help us answer: what is a good website?


There are seemingly infinite blog posts and podcasts about SEO, but sometimes you just need to see an example of having it done right. This article explores 3 sites that leverage SEO in different ways and provides some tips on what we can get from them.

Digital transformation is no longer a buzzword. It’s an imperative.


If you haven’t already made the move to a digital business, now is the time. As the world continues to function behind screens it is more important than ever to go online. When you’re doing so be sure to keep your customer in mind at all times, get the right team (or external support) in place and be sure to take the proper steps to ensure seamless communication as you navigate the next step. 

3 Ways to Measure Link Quality


Building links internally and externally is important for good SEO. However, not all links are created equal and understanding what makes a link relevant and useful for ranking and sales is important. This articles emphasizes the importance of clarifying the semantic relevance of the link you’re targeting, the conversion rate of site visitors and overall quality of inlinks and outlinks of the sites your targeting. 

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