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Weekly Roundup #11

Hello and welcome to our 11th weekly roundup! We are pleased to share this week’s digital marketing tips & tricks for you to enjoy as we head towards the weekend.

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Digital Marketing News

Search Engine Marketing: how SEO and SEA combine to maximize visibility

Not only is an integrated approach to search engines beneficial to your online visibility, advertising and optimization can build on each other for deeper insights. Both are great by themselves, but together they make for a much stronger approach. For example, by getting quicker insights on which keywords convert in SEA, you can build a strategy to optimize your SEO for them. 

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What is better for product pages & SEO: content or backlinks?

An important question to ask when building an SEO strategy for you ecommerce business, and SEJ tackles it. In this article they bust common SEO myths, such as word counts and long descriptions meaning better SEO. This great read provides you with a real-life example of why user-friendly content is more important than backlinks for product pages.

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The impact of Social Media on business in 2020

Social Media has revolutionized the way businesses find and communicate with their audiences. Check out this article for 8 ways Social Media affects your business + interesting stats and insights on the value of Social Media in today’s business world.

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Actionable ways to drive diversity, equity and inclusion in your marketing organization

The lack of diversity in the advertising and marketing is not a new issue. In order to “to put their money where their mouth is”, companies must consciously push for change. In this article you’ll find actionable advice for companies to effectively implement diversifying measures and by doing so, achieve real change.

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54 Marketers Share Their Top SaaS Lead Generation Strategies

According to SaaS marketers, content marketing & SEO generate the most leads. This guide explores proven ways to set B2B lead generation goals and strategies to achieve them. 

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If you’re looking for ways to participate in the Black Lives Matter movement, educate yourselves on critical topics, or make a donation, check out the resources at the following link: https://blacklivesmatters.carrd.co/ 

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